Audience Moodboards

Primary audience moodboard

Our primary audience is the age group who are into typical Sci-Fi horror and Slasher films. The primary age range is 17 to mid 20s, who are likely to be into seeing films regularly at the cinema, and would buy their favourite films and music at HMV or online. Apple is a large company which attract our target audience, which is helpful when marketing our product as advertisements could feature on the Apple iTunes Store. Out target audience also has a particular style of clothing and music, as they are into Slasher horror films. The typical brand of shoe wear would be Converse or Vans and may shop in places like Topman. Social media is a key factor in the lives of our target audience, which will also benefit our marketing campaign.

Secondary audience moodboard

This is a moodboard outlining the interests of our secondary audience. Our secondary audience is middle-aged middle-classed people who like more adult and thought-provoking themes in cinema. Their interests range from expensive commercial material to popular television. The typical shopping outlets for this secondary audience would be M&S and Jarrolds, which shows the more expensive but also older age group as that is who is associated with these brands. The fact that newspapers feature in this moodboard shows the middle-aged age range as they are typically the audience who read them.